eLearning

Challenge

Americans who will be conducting business in South Korea need to be familiar with the ways in which business customs and etiquette differ from those of the U.S.  Korean etiquette for the exchange of business cards is an important facet of Korean business practice, and failing to follow this etiquette can result in impaired business relationships.  

Solution

Because the topic requires the learner to both possess knowledge and put it into practice, I developed an eLearning course that includes both informational and practical sections.  In this way, learners will feel more confident in their ability to put what they learn into practice in their interactions with their Korean colleagues.  

Challenge

In order to promote product sales and increase revenue, Kahuna Organics brand ambassadors needed to be able to effectively explain the products, their benefits, and how to correctly use them.  The CEO was acutely aware that there exist numerous organic hair and skin care products on the market and wanted a way for brand ambassadors to make Kahuna Organics stand out.  Because the company is committed to avoiding toxic, harmful ingredients and uses only organic, fair trade, sustainable ingredients,  brand ambassadors need to be knowledgable as to why certain ingredients are avoided, as well as how the ingredients used in Kahuna Organics' products are beneficial to health.  In addition, brand ambassadors needed to be informed as to how the ingredients work synergistically to promote hair and skin health and achieve the desired results.  

Solution

To address the client's objectives, I divided the eLearning course into three main sections.  The first section is intended to inform learners of some of the toxic ingredients the company avoids.  The second section provides learners with an overview of the beneficial ingredients the company does use.  The third section goes into detail describing the products themselves and provides information about how the ingredients work together to promote hair and skin health as well as the desired styling results.  Each section includes an interactive component, with the final assessment being a scenario based segment that allows the learner to synthesize what they learned in a real-world context.

Results

Brand ambassadors reported feeling more knowledgeable and confident in promoting Kahuna Organics products to their clients.  During the months following brand ambassadors' completion of the training, overall product sales increased by 35%.

Challenge

The topic of retirement investing can be complex and confusing.  At the same time, saving for retirement is important, and everyone should have access to clear, concise, comprehensible information.  In order to make this tutorial effective, it was necessary to take this complicated topic, simplify it, and break it down into manageable chunks that could be understood by someone unfamiliar with the topic.  In addition, the topic itself is rather dry, so coming up with a way to make it engaging was also a part of the challenge, which is why I chose to use animation.

Solution

In order to create an informative, interesting tutorial, I decided to use Vyond to create an animated video containing characters who exemplify different individuals' financial goals and circumstances.  I created four characters and briefly described each character's employment and financial circumstances.  I then led into an explanation of which type of IRA would be best for each character based on his or her circumstances.  By keeping explanations brief and using a variety of scenes, I was able to keep it informative and engaging and also avoid cognitive overload for the learner.